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How to Understand Business Finance(Creating Success)


Brian Helweg-Larsen and Bob Cinnamon




This essential guide to financial management is written by ProfitAbility Director of Innovation Brian Helweg-Larsen in conjunction with ProfitAbility partner and facilitator Bob Cinnamon.

It is based on Corporate ProfitAbility®, a unique business simulation which follows a new business from initial set up through its first year of trading. It gives a quick and effective crash course in the various stages of business growth. Along the way, you are introduced to key financial principles, models and procedures so you’ll be able to understand:

  • What management accounts reveal (and hide);
  • The difference between cash and profit;
  • How to use financial ratios to measure business performance;
  • The principles of market dynamics;
  • Financial measures for improving business performance;
  • How to set budgets and evaluate projects.

Amazon Review


"At The Infinite Group we had been looking for an easy to read finance book to recommend to clients, and our Business Development Manager Anita VanEijndhoven found this book!

Everyone who runs a business needs to have a basic knowledge of finance and this book gives you just that. In less than 150 pages with diagrams and tables, case studies and glossary this book gives you everything you need to run a business. It helps you to understand double entry bookkeeping, supply chain management, the difference in American and British accounting terminology, financial ratios for measuring business performance, acronyms including EBITDA, DCF, IRR and of course cash flow implications of working capital!

Will you have enough knowledge to be an accountant after reading this book - certainly not, but it will give you a basic knowledge and understanding that every business owner should have to run a business."

By Mr. Ewan A. Menzies (Scotland)