DLA PIPER | CASE STUDY
We need our lawyers at all levels to be able to run a successful law firm
In a legal business, the focus is often on the details of the case. Lawyers are trained in the art of law, but not necessarily in the practicalities of running a legal firm. We worked with DLA Piper to create an experience for their legal teams at all levels, that enabled their people to experience the highs and lows of running a business.
"At first, some lawyers are sceptical - we’re talking about very bright, highly qualified individuals who are essentially being asked to play a board game at work!
But the competitive element soon takes over and teams generate increasingly sophisticated management techniques which deliver both profit and growth.”
Increase in billable time across DLA Piper's partner communities
THE PROBLEM TO SOLVE
As the world's largest law firm and a partnership, DLA Piper has several hundred owners. As part of a change in strategy, these owners were all given a greater degree of financial responsibility. There was a need to bring sound financial management to life, across a variety of different roles.
Working with DLA Piper, we designed a simulation which mapped the precise financial levers that determine success in law firms.
Our complete focus on the power of experience to transform behaviour distinguishes ProfitAbility from other training companies. We know that the concentrated experience of being part of a team, experimenting with failure, witnessing and managing
risk, exploring ways forward and then revelling in the success of a well-planned project together is transformational.
During the simulation, DLA’s owners are divided into competing teams, each running their own law firm. Time is compressed so that numerous business cycles play out over the programme. After each business cycle, teams have the opportunity to revise their strategy and try a different approach. This fast-feedback approach means that people can get to grips quickly with how their decisions impact the financial health of the business, in real and concrete terms.
This engaging and challenging business simulation is for people at all levels within a law firm: trainees, the newly qualified, assistants, associates and partners alike. The innovative and highly involving methodology helps every person to understand the business issues that drive a law firm to success, leading to increased commercial awareness.