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Head office

Profitability Business Simulations Ltd

Stables 1, Howbery Park, Wallingford,


OX10 8BA

- Europe




- Australia


T +44 (0) 1491 821 900
E hello@profitability.com


We have a way of thinking about change and we want to tell you all about it. Why not come along to next week’s conference and hear it for yourself?

Driving Change Conference – 12th September 2019

News |

There’s a great deal of evidence to suggest that what people create for themselves, they value more.

What if we didn’t tell our people what to do?

In Tali Short’s book ‘The Influential Mind’, she writes that “‘Govern your surroundings’ would be your brain’s slogan, if it had one. Our biology is set up so that we are driven to be causal agents.”

News |

Recently we have been helping a number of our clients to introduce new ways of working, underpinned by new digital technologies.

Lorry drivers and the technology adoption problem

Traditional models of adoption when it comes to technology in business have focused on the technology itself

News |

Most businesses naturally cut costs. In the same breath, they will say they need to create long term value.

Are you cost cutting, or value creating? Maybe you’re neither.

In October 2008, internet sales as a percentage of total retail sales amounted to 5.3%...

News |

How many ways are there to implement a new technology in your business?

What our designers get up to: a simulation with 532,441 possible outcomes

At Zilliant’s Mindshare conference in Texas we launched an application that precisely models the outcomes of critical business decisions

News |

Stryker’s question to us was: how can we create a sense of shared purpose across our global sales team, in a way that shows them the commercial value in black and white?

We love having a clear problem to solve.

Stryker is a US-based company and world-leader in the design, production and supply of medical devices and equipment such as joint replacement implants, surgical tools, stents and heart valves.

News |

As the reality of Brexit looms ever closer

Brexit might be new, but uncertainty isn’t

As the reality of Brexit looms ever closer, how can we give our people the confidence to navigate through the chaos?

News |


In Great Britain alone there are some 250,000 secondary school students in one form of Business Education or another.

250,000 opportunities a year to prepare young minds for business

Insight |

When James Cameron, world famous movie director, was starting the revolutionary AVATAR movie project he had t–shirts made up for his crew, with the words:

Hope is not a strategy

Insight |

In the traditional model, your business is the story. In the new model, your people are the story.

You are not the story, your people are

Insight |