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Head office

Profitability Business Simulations Ltd

Stables 1, Howbery Park, Wallingford,

Oxfordshire,

OX10 8BA

Contact

T +44 (0) 1491 821 900
hello@profitability.com

Date |

We love having a clear problem to solve. Stryker’s global sales team gave us one.

Stryker’s question to us was: how can we create a sense of shared purpose across our global sales team, in a way that shows them the commercial value in black and white?

They quickly realised that the main stumbling block lay in the fundamental communication, and the assumptions that cloud it, between one culture and another.

Stryker is a US-based company and world-leader in the design, production and supply of medical devices and equipment such as joint replacement implants, surgical tools, stents and heart valves. With about 33,000 employees world-wide it is a truly global company, and very much the type of corporation that we like to help.

Our association with Stryker dates back about ten years, and as with many companies we provided a series of finance and commercial acumen programmes for the EMEA region, using our proven board-game technology.

In 2018 we were challenged to provide the same for over 120 delegates at a major sales event in Ras Al Khaimah in the UAE. Such was the success of the one-day financial training for the front-line sales staff that we have been invited to spend a day with 180 sales people in February 2019. 

Preparations have been on-going for months. 

The brief has been to theme, in a totally experiential way, the key message of the conference: TEAM, Together Everyone Achieves More. And for the first time we will use and integrate not one but three simulations during the day. 

The warm-up was around mindset, and we used several interactive exercises to allow the delegates to experience what it is like to be in a Fixed or Growth or Benefit Mindset. Most important, they will learn the simple language to use, at work or at home, that will encourage a Growth or Benefit Mindset in employees and friends and family alike.

This set them up for the next challenge, The Transfer Simulation. We originally developed this for a large pharma company that was struggling in the transfer of known technology from Germany to China. They quickly realised that the main stumbling block lay in the fundamental communication, and the assumptions that colour it, between one culture and another. How to sensitise different cultural groups to very different ways of thinking and viewing the world?

Enter the WoBoT! These seemingly simple toys have to be deconstructed by one team, transferred to another and who reconstruct it. There were at least five nationalities at the conference, each with their own “stereotype”. This neat simulation underlined the importance of self-awareness and appreciation of another culture’s world-view!

While the teams roll through these two simulations, they will be accumulating Profitability Dollars, which are the iconic money chips we use for all our board-based financial simulations (of which we have at least 70 versions covering a multitude of different industries and challenges). This sets up the final challenge, which we call The Race to the Pole. With their Profitability Dollars they purchase all the equipment needed to race across an arctic wasteland, avoiding crevasses, crossing water channels between ice flows, respecting penguin colonies, dodging polar bears! The winning team will cross the ice cap first, with the most money left over…but who has also helped any other teams in distress: Together Everyone Achieves More.

We take time to understand complex problems, 

we work together with you to resolve them.

News

We have a way of thinking about change and we want to tell you all about it. Why not come along to next week’s conference and hear it for yourself?

Driving Change Conference – 12th September 2019

News |

There’s a great deal of evidence to suggest that what people create for themselves, they value more.

What if we didn’t tell our people what to do?

In Tali Short’s book ‘The Influential Mind’, she writes that “‘Govern your surroundings’ would be your brain’s slogan, if it had one. Our biology is set up so that we are driven to be causal agents.”

News |

Recently we have been helping a number of our clients to introduce new ways of working, underpinned by new digital technologies.

Lorry drivers and the technology adoption problem

Traditional models of adoption when it comes to technology in business have focused on the technology itself

News |

Most businesses naturally cut costs. In the same breath, they will say they need to create long term value.

Are you cost cutting, or value creating? Maybe you’re neither.

In October 2008, internet sales as a percentage of total retail sales amounted to 5.3%...

News |

How many ways are there to implement a new technology in your business?

What our designers get up to: a simulation with 532,441 possible outcomes

At Zilliant’s Mindshare conference in Texas we launched an application that precisely models the outcomes of critical business decisions

News |

Stryker’s question to us was: how can we create a sense of shared purpose across our global sales team, in a way that shows them the commercial value in black and white?

We love having a clear problem to solve. Stryker’s global sales team gave us one.

Stryker is a US-based company and world-leader in the design, production and supply of medical devices and equipment such as joint replacement implants, surgical tools, stents and heart valves.

News |

As the reality of Brexit looms ever closer

Brexit might be new, but uncertainty isn’t

As the reality of Brexit looms ever closer, how can we give our people the confidence to navigate through the chaos?

News |

Insight

In Great Britain alone there are some 250,000 secondary school students in one form of Business Education or another.

250,000 opportunities a year to prepare young minds for business

Insight |

When James Cameron, world famous movie director, was starting the revolutionary AVATAR movie project he had t–shirts made up for his crew, with the words:

Hope is not a strategy

Insight |

In the traditional model, your business is the story. In the new model, your people are the story.

You are not the story, your people are

Insight |