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Head office

Profitability Business Simulations Ltd

Stables 1, Howbery Park, Wallingford,


OX10 8BA

- Europe




- Australia


T +44 (0) 1491 821 900
E hello@profitability.com

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What our designers get up to: a simulation with 532,441 possible outcomes

How many ways are there to implement a new technology in your business?

According to a simulation created by our team of experts, there are 532,441 possible outcomes of the decisions we make.

Our “Decision Maker” app, simulates the complex challenges that plague every enterprise environment. It engages and inspires leaders to think differently about how their decisions impact people and performance.

For years now Profitability have been helping our clients to rapidly increase levels of adoption when it comes to new ways of working, or new technologies. For the first time we have designed an online decision making platform – called Decision Maker – that simulates the roll out of critical strategic initiatives in an enterprise business with precision. 

We recently launched the new platform in June at Zilliant’s Mindshare conference in Austin, Texas. 

We had previously attended in 2018, putting attendees through a pricing simulation that we had developed specifically called ‘Pricing for Profit’ – an experiential training course emphasising the need to focus on differentiating factors, preventing a race to the bottom. 

This year, attendees at the conference experienced a simulation on our Decision Maker platform, called SalesJedi. 

This simulates the implementation of a new Customer Relationship Management (CRM) System within a business. Users are presented with scenarios, and from that scenario they have options to choose a path forwards. The decision that users make will then influence Key Performance Indicators (KPIs) such as Utilisation of the software, Customer Satisfaction, Productivity, etc. This will then directly impact, the Profit & Loss, both in the long, and the short term. Essentially, the tool makes people ask one question of themselves; how much of an impact will it have on the business if I do not adopt new technologies well, and quickly?

Within the 532,441 possible permutations, there were multiple winning strategies that would have ended up with an EBITDA that would top the Leaderboard. We had two prizes, one for the winner on the first night, and one for the winner at the end of the three days. Laura Rude from Digikey won the prize for the first night, comfortably edging out the competition. 

The main prize was won by Kemet Electronics’ Matthew Theis, who played the game 30 times over the 3 days!

Profitability now work with a number of Zilliant’s clients to rapidly accelerate adoption of their AI based CRM system. Most recently, one of their customers experienced a $58m uplift in revenues by working with us to carefully design a simulation that enabled their sales teams to experience how a totally different approach to pricing could transform their own, and their company’s performance.  

If you’d like to talk to us about accelerating adoption of new ways of working, or digital transformation, please get in touch! 

At Zilliant’s Mindshare conference in Texas we launched an application that precisely models the outcomes of critical business decisions

Let us know a bit more about the problem you are looking to solve, and we’ll take time to listen and explore it with you.


We have a way of thinking about change and we want to tell you all about it. Why not come along to next week’s conference and hear it for yourself?

Driving Change Conference – 12th September 2019

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There’s a great deal of evidence to suggest that what people create for themselves, they value more.

What if we didn’t tell our people what to do?

In Tali Short’s book ‘The Influential Mind’, she writes that “‘Govern your surroundings’ would be your brain’s slogan, if it had one. Our biology is set up so that we are driven to be causal agents.”

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Recently we have been helping a number of our clients to introduce new ways of working, underpinned by new digital technologies.

Lorry drivers and the technology adoption problem

Traditional models of adoption when it comes to technology in business have focused on the technology itself

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Most businesses naturally cut costs. In the same breath, they will say they need to create long term value.

Are you cost cutting, or value creating? Maybe you’re neither.

In October 2008, internet sales as a percentage of total retail sales amounted to 5.3%...

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How many ways are there to implement a new technology in your business?

What our designers get up to: a simulation with 532,441 possible outcomes

At Zilliant’s Mindshare conference in Texas we launched an application that precisely models the outcomes of critical business decisions

News |

Stryker’s question to us was: how can we create a sense of shared purpose across our global sales team, in a way that shows them the commercial value in black and white?

We love having a clear problem to solve. Stryker’s global sales team gave us one.

Stryker is a US-based company and world-leader in the design, production and supply of medical devices and equipment such as joint replacement implants, surgical tools, stents and heart valves.

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As the reality of Brexit looms ever closer

Brexit might be new, but uncertainty isn’t

As the reality of Brexit looms ever closer, how can we give our people the confidence to navigate through the chaos?

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In Great Britain alone there are some 250,000 secondary school students in one form of Business Education or another.

250,000 opportunities a year to prepare young minds for business

Insight |

When James Cameron, world famous movie director, was starting the revolutionary AVATAR movie project he had t–shirts made up for his crew, with the words:

Hope is not a strategy

Insight |

In the traditional model, your business is the story. In the new model, your people are the story.

You are not the story, your people are

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