• LinkedIn - Black Circle
  • Facebook
  • Twitter
  • Instagram

Keep in touch

  • Twitter - White Circle
  • LinkedIn - White Circle

Sign-up below to be notified about upcoming releases, news, insight and more.

Head office

Profitability Business Simulations Ltd

Stables 1, Howbery Park, Wallingford,


OX10 8BA

- Europe




- Australia


T +44 (0) 1491 821 900
E hello@profitability.com

Enable client facing teams to truly understand market dynamics, and price for value

Give them the confidence and capability
to differentiate and succeed.


Simulation outputs:

Our sales excellence programmes equip teams to respond quickly to changing market conditions through a range of experiential challenges.  They learn:


  • How to anticipate client requirements

  • How to differentiate in highly competitive markets and how to stay ahead of the pack

  • How to incorporate new product offerings such as new technology or services into a customer narrative


Through a combination of simulations covering: - strategic pricing, technology adoption, leadership, influencing and strategic planning, we are able to significantly enhance the capability of new and existing sales teams.


The true to life simulations enable a transition from product to customer focused approaches, instill growth mindset and new behaviours, ease adoption of complex sales technologies and fundamentally transform underperforming teams.

“It was highly engaging and enjoyable and delivered
a plan which enabled us to meet our objectives.”

Paul Rimmer SIG

What does it look like and how does it work?

Our sales excellence programmes are delivered in a number of different formats, including board based, situational and digital formats.  Each of these are designed to tackle different aspects of the sales process at different levels of sophistication, from basic sales technique, through to strategic bidding and market development.


The simulations create a range of challenges including; negotiation, value based pricing, bidding and account planning, that participants work through to overcome.  They compete in teams against their competitors in the room, pitching for work, delivering client orders and influencing decisions.  Each round is debriefed by an experienced facilitator (in the on-site programmes) and teams iterate and evolve their strategies to achieve their best market position.


The nature of the participants and the effectiveness of these simulations results in a rapid return on investment in many cases, with clients achieving
“in-year” returns.

We are problem solvers. 

Get in touch to find out more about our unique approach.