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Head office

Profitability Business Simulations Ltd

Stables 1, Howbery Park, Wallingford,


OX10 8BA


T +44 (0) 1491 821 900

How can we help, exactly?

For 30 years, we have worked with our clients to create environments that reflect the challenges, circumstances and pressures their people face in delivering the strategy, in exact terms

We don't do abstract, or theory; we create business simulations that mirror how your business works.

If we want people to start doing something differently, they have to experience the reality. Not by hearing it, or thinking it, but by doing it.

When change isn’t something new,

but something truly unfamiliar

Some changes require a patient, longer term strategy. Some changes are about doing something faster, or better, or just more.

Other change is business critical, and at the same time unfamiliar; it represents a different way of doing things that is not currently happening, but needs to happen fast. The desired change is possibly even in direct conflict with the existing reality.

This is our kind of problem.

We do business simulations

You wouldn’t prepare a climber to get to the top of Mount Everest in the classroom.

Climbers prepare through experiencing the challenges they are going to face on their way to the top, in as realistic a setting as possible, so that when the time comes, they know what to do.

Our passion is to create simulations that mirror your critical business challenges, so that your people can experience them, and then overcome them.

Using this approach, we can “pressure test” new ways of working by bringing teams together, iterating and improving against a financial model that responds and adapts in a way that mirrors our business reality.


Your strategy becomes reality when your people make it their own.

We re-create your complex, business critical challenges. Your people figure out the answers. 


Hope is not a strategy

When James Cameron, world famous movie director, was starting the revolutionary AVATAR movie project he had
t–shirts made up for his crew, with the words: 
Hope is not a strategy. 


You are not the story, your people are

In the traditional model, your business is the story. In the new model, your people are the story


Driving Change Conference – 12th September 2019

What our designers get up to: a simulation with 532,441 possible outcomes

What if we didn’t tell our people what to do?