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Profitability Business Simulations Ltd is committed to protecting your privacy and maintaining the security of any personal information received from you. We strictly adhere to the requirements of the applicable data protection laws, including the General Data Protection Regulation and the UK Data Protection Act 2018, as well as our data privacy policies.


The purpose of this statement is to explain to you what personal information Profitability Business Simulations Ltd and/or its affiliates (“ProfitAbility”, “PBS”, “we”, “us” or “our”) collect, how we may use it and will look after it, as well as tell you about your privacy rights in relation to the processing of your personal data.



Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).


We may collect, use, store and transfer the following types of personal data:

  • Identity data: including first name, last name, marital status, title, date of birth and gender.

  • Contact data: including residential address, email address and telephone number.

  • Technical data: including IP address used to connect your computer or mobile device to the internet, browser type and version, operating system and platform and other technologies on the devices you use to access this Website.


We use different methods to collect personal data from you, including through:

  • Direct interactions. For example, when we interact with you for business purposes or contact you with business related information that we consider may be of interest to you. Also, if you make an enquiry you will be asked to provide certain information including name, email address and telephone number.

  • Automated technologies or interactions. When you interact with our Website, we may automatically collect information about your equipment, browsing action and patterns. This information is collected through cookies. A cookie is an element of data that our Website sends to your browser which is then stored on your system. You can set your browser to prevent this happening.


Any information collected in this way can be used to identify you unless you change your browser settings. We do not collect sensitive data about you without your express consent and would only do so in accordance with data privacy laws.


“Sensitive data” refers to the various categories of personal data identified by data privacy laws as requiring special treatment. Such categories included racial or ethnic origin, political opinions, biometric and genetic data, criminal records, religious beliefs and physical and mental health. 


Our website uses cookies. A cookie is a small file of letters and numbers that we put on your computer if you agree. These cookies allow us to distinguish you from other users of our website, which helps us to provide you with a good experience when you browse our website and also allows us to improve our site.



  • Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website.

  • Analytical/performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

  • Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

  • Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and any advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.



  • We use information held about you in the following ways:

  • To carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products, and services that you request from us.

  • To provide you with information about other goods and services we offer that are similar to those that you have already purchased or enquired about, or about any changes to our service.

  • To provide you with information about goods or services we feel may interest you. If you are an existing customer, we will only contact you by electronic means (email or SMS) with information about services similar to those which were the subject of a previous sale or negotiations of a sale to you. We will not pass your details on to third parties for marketing purposes.

  • To ensure that content from our site is presented in the most effective manner for you and for your computer.

  • To administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes.

  • To improve our site to ensure that content is presented in the most effective manner for you and for your computer.

  • To allow you to participate in interactive features of our service when you choose to do so as part of our efforts to keep our site safe and secure.

  • To measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you. 

  • To make suggestions and recommendations to you and other users of our site about goods or services that may interest you or them.



  • We may share your personal information with any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006. We may share your information with selected third parties including:

  • Business partners, suppliers, and sub-contractors for the performance of any contract we enter into with you – as will be made clear on the contract at the time of engagement.

  • Analytics providers that assist us in the improvement and optimisation of our site.

  • Credit reference agencies for the purpose of assessing your credit score where this is a condition of us entering into a contract with you.

  • In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.

  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation in any contracts between us or to protect the rights, property, or safety of The CPD Certification Service Limited, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.



The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (EEA). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff maybe engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.


In the course of providing our services to you, we use a number of third-party resources to process and store your data:

SALESFORCE Privacy Policy:

Purpose: To securely store customer contact information and communication records. The CRM is password protected.


MICROSOFT OFFICE 365 Privacy Policy:

Purpose: For email services, Teams and SharePoint. All our accounts are password protected and have 2 factor authentication set up.



Purpose: To securely hold and maintain our files and storage server. To securely hold back ups of our servers.



Your information will be held for as long as reasonably necessary to fulfil the purpose of a contract.



You have rights to the following information:

  • The purpose(s) for which we are processing your information.

  • The categories of personal information we hold about you.

  • The recipients or categories of recipient to whom the personal data have been or will be disclosed.

  • The period for which we will store your information; or the criteria used to determine that period.


You have the following additional rights:

  • To get a copy of the information we hold about you.

  • You can ask us to send this to you or direct to a third party and in commonly used electronic form.

  • To rectification or restriction of the way in which we are processing your information; or to object to us processing it.

  • To erasure of your personal information provided it is no longer necessary for the purposes for which it was collected; or where there is no legal basis for ProfitAbility processing it.

  • Where we have collected information about you from sources other than yourself, information about those sources.

  • To ask us whether any decisions are being taken about you by automated means and if this is happening; information about the logic involved and any significant consequences on you.

  • To ask us about the appropriate safeguards we are take if we transfer your information to a third country or international organisation.


You can exercise any of these rights at any time by emailing


If you are not satisfied about the way in which your information is handled you have the right to lodge a complaint to the Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.


Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers, and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.



You must ensure that any information you provide to us is correct and complete. You can ask us to rectify or update your personal information at any time by email to



To the extent we have any of your personal information you can ask us to move it to another provider.


Any changes we may make to our privacy policy in the future will be posted on this page and, where we think it appropriate, notified to you by email. Please check back frequently to see any updates or changes to our privacy policy.

INFORMATION ABOUT US is a site operated by ProfitAbility Business Simulations Ltd, a company registered in England and Wales under company number 04490565 and with its registered office and main trading address at Stables 1, Howbery Park, Wallingford, Oxfordshire, OX10 8BA. The company VAT number is GB 201 0982 53.



Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to



Our DCPC is Helen Atkinson and she can be contacted at



Updated on 1st August 2022. Originally completed on 8th May 2018.

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